Top 3 Online Backup Provider Myths for Rural Companies
Craig Blessing, our VP of Sales, recently took a family vacation to a horse ranch in New Mexico. Craig is always thinking about protecting business data and ended up having a work-related conversation on his first ride of the day. One of the members of his group owns and operates a real estate office in the remote corner of the state. Catron County, New Mexico is as remote as you can get. It has 6,923 beautiful square miles with only a half a person per square mile. For perspective, our fair city of Seattle has 7,250 people per square mile.
Because they were concerned about the impact of losing confidential data, the office had selected a consumer laptop backup product for their handful of machines which protected their data off-site. The bad news is that as a result of their remote location, it was taking DAYS to recover data from one of the machines that had crashed.
As Murphy’s Law dictates the laptop that died had all the critical day to day information on it and the business had come to a grinding halt waiting for the data to be restored from their online backup provider.
The Ponemon Institute estimates it takes users 9 days to get fully up to speed again after a laptop is lost or stolen. When you are on historic Route 66, miles from the nearest city, that time can be dramatically enhanced. As Craig and his new friend rode over the mesas, they had time to discuss how they could avoid losing productivity for days next time a laptop needed to be recovered, and the myths surrounding what their online backup provider had told them.
Myth #1 – Online Backup Providers assume high speed access
The engineer at the consumer laptop backup company estimated that it would take a few hours to download their data to a new laptop. This is easy to say when you are in a big city, however when the Pony Express is faster than your internet connection, it will be far longer than a few hours. According to Calix, the typical rural internet user has far less bandwidth available than their big city brethren. According to the report, 71% of rural subscribers received a downstream broadband speed that was slower than the target for the Connect America Fund (CAF) of 4 Mbps, and approximately 90% fell below the CAF upstream target of 1 Mbps.
Datacastle realizes that your business data is critical regardless of where you live. Speed up your data access by installing a QuickCache that makes your data available locally fast in addition to safely protecting it off-site to a world-class data center like Microsoft’s Windows Azure. QuickCaches install in minutes and can use a Network Attached Storage device like a LaCie Big5 Office to ensure rapid recoveries no matter how slow your wide area network connection might be.
Myth #2 – Online Backup Providers assume all data is of equal value.
Craig’s riding companion was particularly upset that after four days they had downloaded only pictures from past vacations and none of their critical business data. While the software had backed up all the data on the laptop, they didn’t know where all the critical contracts and legal documents that they had been working on were located on the dead laptop, so when performing the download to their new Surface Pro, they simply selected everything which started with vacation photos.
Datacastle RED’s priority restore enables users to get back the most recently modified documents first. During a recovery, you will get the key documents back first and can begin working on them while the rest of the legacy files download in the background. With priority restore, the office would have ha access to all their critical documents which would have allowed them to start selling properties again in a couple of hours even while being in a rural location with poor connectivity.
Myth 3 - Online Backup Providers assume connectivity is available
Everyone faces occasional downtime for their home or business. However, this can be more pronounced in rural geographies. Frequently customers are on expensive satellite networks where even a cloudy day can make Internet access a spotty proposition. According to reports, rural users typically pay more than their big city counterparts for less reliable slower connections.
Datacastle RED provides both a local cache and a QuickCache that allow for rapid backups even when the wide area network (WAN) is down.
If you are running an office in an area with poor connectivity, you can rely on Datacastle to get you back up and running in no time.
To learn more about how Datacastle RED supports remote and branch office users with limited or unreliable connectivity, go to www.datacastlered.com or www.quickcache.com .








